UNITY — Organic milk has new markets in Maine. Augusta-based Maine’s Own Organic Milk, an organic dairy cooperative, has received widespread attention through a documentary. It has also closed the deal on its first institutional account, according to a press release.

The documentary “Betting the Farm” chronicles the development of the company and conveys the struggles of small dairy farmers.

“The documentary has been a perfect teaching tool for our agriculture students,” said Sara Trunzo, Unity College Food and Farm Projects Coordinator, in the release. “Students have gained some more understanding of the hard work and risk involved with a career in agriculture. It’s easy to romanticize farming.”

On Friday, Feb. 22, special events will he held on campus to celebrate MOOMilk being offered on a daily basis in the Wyman Commons. The dining staff will launch the new initiative with celebration from 11 a.m. to noon. The second event of the day, a milk and cookie reception sponsored by the Unity College Sustainability Office, will be held at 7 p.m. in the Student Center with a screening of “Betting the Farm” following.

When the College’s cafeteria opens Tuesday for the spring semester, MOOMilk will be available.

Over the past several semesters the College has used MOOMilk as an example of sustainable enterprise, and students have pursued a variety of projects with the company, including visiting family farms and pursuing marketing projects.

Students who visited Tide Mill Farm in Edmunds, owned and operated by Aaron Bell and Carly DelSignore, came back infused with a sense of enthusiasm for supporting these and other organic dairies by having the college as a customer.