NEW YORK — U.S. Internet advertising revenue hit a record $26 billion in 2010.

A PricewaterhouseCoopers report commissioned by the Interactive Advertising Bureau says that last year’s ad revenue grew 15 percent from 2009. The previous record was in 2008, when full-year revenue hit $23.4 billion.

The report, released Wednesday, says fourth-quarter advertising revenue also hit a record $7.4 billion. That’s up 16 percent from the fourth quarter of 2009.

By far the most popular ad format was search, which represented 46 percent, or $12 billion, of the year’s total revenue. This was up 12 percent from a year earlier.

PricewaterhouseCoopers partner David Silverman says more time spent online, boosted by the popularity of digital videos and social media, has helped fuel the ongoing advertising growth.

Augusta and Waterville news

Get news and events from your towns in your inbox every Friday.


  • This field is for validation purposes and should be left unchanged.