Tom’s of Maine, the widely known Kennebunk-based producer of all-natural personal care products, is eliminating 28 jobs nationally as it changes its sales and marketing teams.

As part of the changes, the company said it would create 15 new positions. All people affected by the cuts are eligible to apply for open positions, the company said.

Tom’s now has 93 people in Maine. After the realignment, it will have 92 people, the company said.

Tom’s moved its research and development department in January to Piscataway, N.J., eliminating seven positions in Maine.

Piscataway is home to the research and development arm of consumer products giant Colgate-Palmolive, which in 2006 bought an 84 percent stake in Tom’s of Maine for $100 million. Tom and Kate Chappell, who founded the company in 1970, own the remaining 16 percent.

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