Maine has won two international awards for its tourism marketing campaigns.

The Maine Office of Tourism was recognized for excellence in tourism marketing by the Hospitality Sales and Marketing Association International with the organization’s Adrian Awards at a ceremony in New York City on Feb 20. Winners were chosen out of a field of 1,300 entries.

“We are delighted with the recognition,” tourism office director Steve Lyons said in a prepared statement. “Maine delivers a world-class visitor experience. The Office of Tourism works diligently to showcase our state in ways that align with our brand value of ‘Originality,’ and to keep Maine top-of-mind with travelers.”

The office won a platinum award for advertising for a partnership with L.L. Bean that brought six young adults to Maine for the first time, outfitted them with gear and documented their experiences outdoors with an interactive web package called Chasing the Sun.

The state agency also won a silver public relations award for its Marsden Hartley’s Maine campaign. The Office of Tourism hosted the opening night of an exhibition of paintings by Hartley, a Lewiston native, at the Met Breuer Museum in New York City. The paintings included scenes of Mount Katahdin and the Maine coast painted by Hartley.

The Adrian Awards are presented annually and are now in their 61st year, according to the hospitality organization.

Peter McGuire can be reached at 791-6325 or at:

[email protected]

Twitter: PeteL_McGuire

filed under:

Augusta and Waterville news

Get news and events from your towns in your inbox every Friday.


  • This field is for validation purposes and should be left unchanged.