Snow Pond Center for the Arts recently announced it was awarded a $1,500 grant from the Kennebec Valley Tourism Council in to support of a combined partnership that promotes tourism to all of the Kennebec Valley Region.

In an effort to draw visitors to a wide array of performing arts events in the Kennebec Valley, Snow Pond, in conjunction with the Kennebec Valley Tourism Council, will launch a regional radio campaign, “Fine Arts Friday,” in partnership with TownSquare Media.

Fine Arts Friday will focus on offering potential visitors a sense of the many events happening in the region, enticing them to travel and stay. The goal is to ultimately use this as a branding initiative to continue to identify the Kennebec Valley region as an arts destination for all.

For more information, visit, or contact Christa Johnson, director of development, at 844-476-6976, ext. 203, or [email protected].

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