William Wrigley, the former chewing gum executive who helped orchestrate the sale of his family’s business to Mars Inc., is taking over as chief executive officer of a medical marijuana company.

Wrigley, 55, who left the gum and candy business after it was sold in 2008, made an initial investment in Surterra Wellness last year and led a $65 million investment round that boosted his stake in August. Now, he’s taking over as CEO of the company, which is based in Georgia and operates more than a dozen medical dispensaries in Florida. He succeeds Jake Bergmann, who stepped down on Nov. 5.

The company, which also has a license to operate in Texas, announced in September plans to work with Jimmy Buffett’s Margaritaville team to develop a new brand of medical weed called “Coral Reefer.”

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