The 28th annual Taste of Waterville, an adult-focused experience highlighting the area’s ethnicity and diversity, is to be held from noon to 11 p.m. Wednesday, Aug. 4, at Head of Falls on Front Street, along the Kennebec River.

Taste of Waterville will include a variety of food, cultural and culinary booths, along with music, cash beer/wine gardens and brew samples. There will be no children’s events this year.

Vendor booths will feature a diverse array of culinary-focused items including wooden bowls, charcuterie boards, food storage products, olive oil, kitchen items, and jams.

New this year will be a brew sampling punch card to be used between 3 and 6 p.m. Offered for pre-sale or at the gate, this $20 card entitles attendees to 16 samples from eight area breweries. Cards are available at tasteofwaterville.com.

Music groups will perform throughout the day and evening, including Mike Reny, Jim Baumer and Dom Colizzi, Colby’s African Drummers, Downeast Brass, Borderline Express, and this year’s headliner band, Stolen Mojo.

Major sponsors include Central Maine Chevrolet, Colby College, Central Maine Power, Skowhegan Savings, Kennebec Valley Tourism Council, NewsCenter Maine, Maine Magazine, Maine Tourism, Valley Beverage, MaineGeneral Heath, Ware-Butler, Damon’s Beverage and Redemption and Kennebec Savings Bank.

For more information, contact the Mid-Maine Chamber of Commerce, 50 Elm St., at 207-873-3315.