Isabelle Oechslie, newly hired to lead the Augusta Downtown Alliance, sees preservation of the downtown’s buildings from the past as a key piece of its future.
Oechslie was recently hired by the alliance as its new executive director after the July 30 departure of former executive director Jeremy Ashlock.
Oechslie, 27, who recently bought a house in Winthrop, brings what downtown alliance officials describe as extensive experience in planning, economic development and historic preservation. She previously worked with municipalities including Saco, South Portland and Damariscotta, and currently has her own business consulting for municipalities, IOV Community Planning + Consulting.
At the alliance, Oechslie will head a volunteer organization whose focus is to revitalize and promote Augusta’s historic downtown and build its community.
“I was excited to apply for this role because I’m very passionate about strengthening local economies by supporting small businesses, helping facilitate the revitalization of historic spaces, and fostering vibrant, future-ready communities — all things that I’ll get to continue doing in this role,” Oechslie said. “The preservation of historic buildings is often the way that we keep downtowns vibrant. The historic tax credits that are available at the state and federal level often allow for the redevelopment of buildings into new housing and new businesses, bringing in creativity and excitement.”
She is expected to start full-time in late October. She said she plans to maintain her consulting business, but with only limited hours, on the side.
Victoria Abbott, president of the Augusta Downtown Alliance Board of Directors, said in a statement Oechslie’s “energy, creativity and proven experience in working with downtowns across Maine will be a tremendous asset to Augusta. We are excited to see her vision come to life as we continue to grow and strengthen our downtown.”
Heather Pouliot, a board member and chairwoman of the alliance’s hiring committee, said the committee was especially impressed with Oechslie’s vision for the alliance’s future, her commitment to relationship-driven leadership and her proactive approach to fundraising.
“Isabelle stood out to us because she combines technical expertise with an enthusiastic, community-focused approach,” Pouliot said in a statement. “She is ready to be the face of our downtown, and we believe she will bring fresh energy and strong leadership to the organization.”
Oechslie said her vision for the alliance’s future includes building on existing strengths of the downtown, such as celebrating its connection to the Kennebec River with programs, pop-up events and facade improvements; strengthening arts and cultural programs including celebrating and helping with the ongoing revival of the Colonial Theater; and partnering with the city, business owners and other downtown stakeholders.
She also plans to reach out to “see what excites our downtown community and what stakeholders view as weaknesses that we could seek to address in future work plans.”

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