Maine tourism took another hit this past summer.

The state saw 6% fewer visitors between May 1 and Aug. 31 than during the same period in 2024, when roughly 7.8 million people visited the state, according to the 2025 Summer Visitor Tracking Report released Wednesday.

That drop to about 7.3 million visitors in 2025 comes in the wake of a 9% decrease between the summers of 2023 and 2024.

However, the annual report from the Maine Office of Tourism indicates that tourists are staying longer.

“Maine continues to see visitors staying longer and traveling throughout the state, two leading indicators about how tourism provides real value to Maine’s economy and quality of life,” Carolann Ouellette, director of the tourism office, said in a statement Wednesday.

Just over one-third of the tourists this past summer stayed in Maine five nights or more, a 4% increase over 2024, according to the report.

Tourism from Canada is also down, as some feared following the outcry over President Donald Trump’s immigration enforcement policies and remarks about making Maine’s neighbor to the north the 51st state.

The total share of Maine visitors this past summer from Canada was just 4%. Last year, Canadians made up 7% of the state’s total tourists.

Leading up to the summer season, Gov. Janet Mills encouraged Canadians to visit despite calls from some in that country to boycott the United States. Her efforts included creating signs for Maine businesses and border crossings, as well as a goodwill mission to the provinces of New Brunswick and Nova Scotia.

“I wish to extend my thanks to every visitor who came to Maine this summer, especially those from Canada, given the challenging rhetoric from Washington,” Mills said in a statement on Wednesday. “The historic ties between Maine and our Canadian neighbors are stronger than the tensions now dividing our nations. I enjoyed bringing our message of welcoming and friendship to Canada this summer, and hope that our bonds remain strong long into the future, as they have for generations.”

The decrease in the total number of tourists has driven a rise in in-state tourism. From day trips to multinight stays, Maine residents made up 20% of tourists in the state this summer, a 7% increase from 2024.

As for those from away, shares have remained steady, with people from other New England states representing 29% of Maine’s tourists this past summer. New Yorkers, Floridians, New Jerseyans and Pennsylvanians made up a combined 20% of tourists, similar to the summer of 2024.

When booking their trips, fewer people are relying on travel agencies (down 8% from 2024) and short-term rental services (down 2%). Instead, tourists are opting to book their trips directly with lodging establishments (up 5%) or to stay at an Airbnb (up 3%).

According to the report, 97% of summer visitors said they would recommend Maine to others as a destination, and 94% said they plan to return.

“Each season is shaped by many factors, but it’s the commitment of our industry’s workforce that ensures Maine continues to stand out as a world-class destination,” said Tony Cameron, CEO of the Maine Tourism Association. “From small-business owners to all tourism and hospitality employees, it takes countless efforts working together to create the experiences that keep visitors returning.”