TOPSHAM — A Midcoast family business has graduated from coffee trailer to cafe with the opening of its first standalone location in Topsham.

Morning Moose Coffee started welcoming customers to its Main Street cafe late last month. While many have come to try the coffee combinations and fair food–style donuts for the first time, plenty of repeat customers have rolled in from Richmond and elsewhere after loyally patronizing the Morning Moose coffee trailers.

The cafe menu features signature Maine-themed lattes — including the Popham Palm, the Blueberry Bliss and the Kennebec Kicker — cafe standards and cold foam-topped cold brews. For snacks, there’s fresh mini donuts and various breakfast bites.

The Beall-Winokurzew family launched its first mobile location in Richmond in 2022. The business was inspired by sisters Lindsay Beall and Elise and Olivia Winokurzew’s passion for coffee and all three sisters’ experiences behind the counter as Starbucks baristas.

The three sisters from Richmond, plus Lindsay’s husband, Daniel Beall, make up the ownership team at Morning Moose.

“Part of what they loved about Starbucks was creating drinks. The only frustrating part was, because it’s corporate, they could never publish or sell those drinks,” Daniel Beall said. “I said, ‘Well, the cool thing about running your own business is that’s what we want you to do.'”

In addition to their new cafe and seasonal coffee trailer in Richmond, the family also runs a cafe out of IDEXX headquarters in Westbrook and a second trailer is available for events and festivals.

After years of going back and forth from Virginia to Maine, Lindsay and Daniel Beall left their jobs down South last year and moved back to Lindsay’s home state to be hands-on at the coffee business.

“When they say ‘do what you love, and you never work a day in your life,’ I finally see what that phrase means,” Daniel said.

Daniel said he hopes customers who come by the cafe experience a “Moose Moment” — a little moment of joy that makes their day better.

“I’ve explained to staff, treat every single customer special, go above and beyond, because we want to make life-long customers,” he said.

Morning Moose owners are planning to host event nights at the Topsham cafe in the future, Daniel said. They’re also getting ready to open a second corporate location at the Unum headquarters in Portland this spring.

Morning Moose Coffee in Topsham is open from 6 a.m. to 2 p.m. Monday through Saturday.