NEW YEAR’S SHOPPING: Owner Donald Damon chats with customer Molly Ladd in front of the sparkling wine display at Damon’s Beverage Mart on Saturday afternoon in Augusta. Damom said ever since his family took over the former Lou’s Beverage Barn on Bangor Street in 2009, New Year’s and Christmas eves have been the two busiest days of the year at the store.

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