PORTLAND — A group of investors led by former Portland Press Herald president Chris Harte intends to become the majority owner of the Portland Press Herald and MaineToday Media.

2100 Trust LLC, which includes Harte, Aaron Kushner and former Time Inc. CEO Jack Griffin, has signed a letter of intent and the deal could be completed by next month, company officials said.

If the deal goes through, Harte said the investors intend to put significant money back into the company, which has dealt with several rounds of layoffs and cuts in recent years.

“We’re excited about the opportunity to invest new capital in the four papers,” Harte said, referring to the Press Herald, the Kennebec Journal (Augusta), the Morning Sentinel (Waterville) and the weekly Coastal Journal.

“MaineToday Media is one of the strongest and most diverse media companies in the region and presents many opportunities to reach the residents of Maine. We are acutely aware of the history and impact these newspapers have had on their communities and our most important job will be meeting the high bar that has been set.”

The two sides wouldn’t discuss financial details of the agreement. But HM Capital, a Texas-based private equity firm and current majority owner, will retain a stake in the company, said MaineToday Media chairman Peter Brodsky.


“It’s terrific news,” said MaineToday Media’s chief financial officer Patrick Sweeney. “It brings a lot of relief to a financially challenged company.”

HM Capital, which bought the company in 2009, began looking for new investors late last year after former CEO, Richard Connor, resigned. Connor spearheaded HM Capital’s purchase of the newspapers from the Seattle Times Co. in 2009.

HM Capital contacted about three dozens possible investment groups, and negotiated with multiple parties, before settling on 2100 Trust LLC, Sweeney said.

If the deal goes through, 2100 Trust LLC comes to MaineToday Media with significant experience and money.

Harte most recently was publisher and chairman of the Star Tribune Co. in Minneapolis, one of the 15 largest newspapers in the country. He also was president of the Press Herald from 1992 to 1994.

Kushner, who tried to buy the Boston Globe in 2010, owns Massachusetts-based Marian Heath Greeting Cards, and before that, founded and sold MyMove.co, a website that allowed people to change their addresses on the Internet.


Harte said even during the turbulent 2000s, most newspapers still made a profit. But some couldn’t service the amount of debt they took on and had to shutter or make cuts.

His group plans to take on no new debt and reinvest in the newspaper to show advertisers and the community they’re getting the highest quality product, he said.

“We definitely intend to invest in the product significantly,” Harte said. “Newspapers are an incredibly important element of any community. A strong newspaper makes a community stronger. … We’re going to help the existing team to make these newspaper as strong as ever.”

The letter of intent calls for a period of due diligence, which began last week. Representatives of 2100 Trust have spent the past two weeks at the newspapers, examining each of the divisions.

The agreement calls for about a month of due diligence, but that’s a flexible timeline, Sweeney said. Once the investors finish the due diligence — and if they still want to buy the company — it would likely take another two to three weeks to complete the specifics of the deal, Sweeney said.

Harte, Sweeney and Brodsky all said they expect the sale to go through.


Tom Bell, president of the Portland Newspaper Guild Local 128, which represents workers at the Press Herald, Maine Sunday Telegram and Morning Sentinel, called the announcement of new investors great news. He said he hadn’t spoken to the investors directly, but said they know they must invest in the newsroom to make the newspaper profitable.

“We’re ready to embrace change. We’re going into this with an open mind and a positive attitude,” Bell said.

The 2100 Trust LLC first made headlines in the newspaper industry in 2010 when it tried to buy the Boston Globe from the New York Times.

According to a Friday news release, 2100 Trust spent a year assembling a group of New England-based investors and media executives who “are committed to re-invigorating (the newspapers) with fresh ideas, capital and disciplined management.”

Harte wouldn’t say Friday if the group was still interested in buying the Globe.

William Huff, a former president of the Globe, is helping 2100 Trust as it evaluates MaineToday Media. His future role with the company hasn’t been determined, Harte said.

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