Goodbye MPBN, hello Maine Public.
Starting Wednesday, the Maine Public Broadcasting Network is rolling out a new name, logo and tagline on the state’s airwaves.
CEO Mark Vogelzang announced the changes Tuesday, saying they are the result of a yearlong review of the network’s mission and future.
“After very careful consideration we decided to move ahead with redefining ourselves,” he said.
In recent months, MPBN has expanded its programming by launching a new classical music station, expanding local call-in show “Maine Calling” and adding several syndicated call-in shows live.
The new tagline is “Maine Public, every day it’s ______” with different adjectives, such as “provocative” or “educational,” filling in the blank.
Portland agencies Might and Main and GarrandPartners were part of the rebranding effort.
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