SKOWHEGAN — Holiday festivities got underway downtown on Friday with activities and a parade.

On Friday, the start of the two-day Holiday Stroll features a free showing of the 1996 movie “Jingle All the Way,” and Santa Claus will ride into town on the Skowhegan’s new $950,000 ladder truck during the big parade.

Events continue Saturday with breakfast with Santa, movie pass bargains at the cinema, a petting zoo from Tessier’s Farm from 9 a.m. to 1 p.m., craft fairs, yo-yo making, snowman soup and an Elf on the Shelf scavenger hunt, where shoppers look for hidden elves in downtown locations for a chance to win two movie passes and a gift card from The Bankery.

The bonfire and marshmallow roast are from 10 a.m. until 1 p.m. in the municipal parking lot, horse and wagon rides are from 10 a.m. to 1 p.m. in the municipal lot, and visits with Santa and Christmas story readings at nearby Somerset Public Health are from 10:30 a.m. until 2 p.m.

There also will be a knit-along at Happyknits on Court Street inside the old county jail and the unveiling of Rama Brown’s mural “River of Dreams” at noon behind River Roads Artisan Gallery.

For a complete list of times and events, go to Main Street Skowhegan’s Holiday Stroll website.