More than a week after Under Armour CEO Kevin Plank went on CNBC and praised President Trump as “a real asset for this country,” sparking criticism from celebrity endorsers, the company is still playing defense.

In its latest move, the Baltimore-based firm took out a full-page ad in the form of an open letter from Plank in its local newspaper Wednesday. He does not mention Trump directly, but opens the Baltimore Sun ad by saying “I answered a question with a choice of words that did not accurately reflect my intent” and then went on to describe the company’s values and beliefs, naming diversity, entrepreneurship and job creation.

In the ad, Plank also said the company is publicly opposing Trump’s travel ban: “With an anticipated new executive order on immigration set to come out, we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community.”

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