Maine’s best-known retailer, L.L. Bean, has signed a contract with The VIA Agency, to handle its promotions and advertising campaign.
VIA, itself a Maine-based company with a national profile, is now L.L. Bean’s agency of record. The announcement was made Wednesday by L.L. Bean, which said it conducted a national search for a company to handle its advertising and marketing functions as it positions itself for growth.
“Since the publishing of our very first catalog, letting consumers know what L.L. Bean is all about has been almost as important as the products we make,” Chris McDonough, senior vice president and chief brand officer at L.L. Bean, said in the release announcing partnership. “We need a partner who not only possesses creative and strategic talent, but one who intimately understands what the L.L. Bean brand stands for. VIA meets that high standard.”
VIA had been working with L.L. Bean on a branding campaign for the past year. It was through that effort that “the brands realized a synergy and aligned on a common strategic vision,” the release said.
The first VIA advertising campaign for Bean is expected to roll out this summer.
Send questions/comments to the editors.
-
Things to Do
Lakewood Theater to stage ‘Drinking Habits’ in Madison
-
On Music Lucky Clark
Maine blues/rocker Paul ‘Bad Daddy’ Waring to perform in Hallowell and Augusta
-
Obituaries
Obituary: Katherine Mae Childs
-
Obituaries
Obituary: Larry Douglas Orchard
-
Obituaries
Obituary: Robert Laverne Matthews
Success. Please wait for the page to reload. If the page does not reload within 5 seconds, please refresh the page.
Enter your email and password to access comments.
Hi, to comment on stories you must . This profile is in addition to your subscription and website login.
Already have one? .
Invalid username/password.
Please check your email to confirm and complete your registration.
Only subscribers are eligible to post comments. Please subscribe or login to participate in the conversation. Here’s why.
Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.