Competition is heating up among U.S. grocery chains, but Americans are increasingly buying their food at Wal-Mart.

The retailer on Thursday said food sales had grown to their highest level in five years, as Wal-Mart expands its grocery business both in stores and online by adding more organic produce. The company is also testing grocery delivery in New York, and has taken aggressive steps to compete with, which is the process of buying Whole Foods Markets for $13.7 billion, as well as European discounters like Aldi and Lidl, which are ramping up their presence in the United States.

“We’ve seen strong results from the rollout of online grocery, which is now in more than 900 U.S. locations,” Doug McMillon, president and chief executive of Wal-Mart,said in a Thursday call with analysts. “We’re expanding this service in many of our markets around the world.”

Earlier this year, Wal-Mart created its own “designer” cantaloupe that it says tastes as sweet in winter as it does in summer, and a company spokeswoman says its next goal is to develop a more flavorful tomato. The company has also expanded its line-up of exclusive snacks, including Oreo O’s cereal and Jelly Donut Oreos.

Food sales make up more half of Wal-Mart’s revenue, accounting for nearly $200 billion worth of groceries each year, said Joseph Feldman, an analyst for Telsey Advisory Group in New York. (By comparison, the country’s second-largest grocery chain, Kroger, brought in $115.3 billion last year.)

“There’s been a real effort to improve fresh foods – produce, meats – and they’ve been very aggressive in keeping prices low,” Feldman said. “Big picture, we’re feeling pretty good about Wal-Mart.”


In all, the company said e-commerce sales increased by 60 percent in the most recent quarter. is now the second-largest online retailer, behind, following its $3.3 billion acquisition of last year.

Sales at stores open at least one year rose 1.8 percent from a year ago, marking the 12th quarter in a row of gains. Second-quarter revenue rose 2 percent to $123.4 billion, up from $120.9 billion a year ago. Earnings, meanwhile, fell 20 percent to 96 cents per share, from $1.21 per share a year ago.

Wal-Mart – the country’s largest retailer and its biggest employer – has been moving quickly to build its Internet presence. So far this year the company has bought a number of e-commerce businesses, including ModCloth, ShoeBuy, MooseJaw and Bonobos. It is also beefing up its own website: now offers more than 67 million products, a 30 percent increase since the first quarter of this year, according to McMillon.

“Our strategy is to make every day easier for busy families,” he said. “To accomplish this, we continue our transformation to become more of a digital enterprise that moves with speed and agility.”

He added Wal-Mart is also testing new delivery strategies by enlisting store employees to deliver online orders on their way home from work. It is also offering discounts to customers who pick up online orders in-store, and plans to have 100 automated pick-up towers in stores around the country by year’s end.

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