The proper definition of a “hipster” is, according to, “a usually young person who is trendy, stylish, or progressive in an unconventional way; someone who is hip.” Ask others and you might get a slightly different point of view.

For example, Urban Dictionary’s top definition says this generation “rejects the culturally-ignorant attitudes of mainstream consumers, and are often be seen wearing vintage and thrift-store-inspired fashions, tight-fitting jeans, old-school sneakers, and sometimes thick rimmed glasses.” By the way-that’s a very kind definition. Comedian Patton Oswalt once joked that to be a successful hipster you should own a French bulldog and wear comfy sneakers.

Love ’em or not, hipsters are a recognizable part of the millennial generation-as they have been in generations before. They spend money and they start businesses. So where would be the hottest hipster market in the United States? No, it’s not San Francisco or even Brooklyn. It’s. . .ready?

Columbus, Ohio. Columbus? Ohio? That’s right, according to this report from Venture Beat. It’s based on a list of the “Hottest Hipster Markets in America” that was created by Yelp and and which identifies the real estate markets with the highest concentration of hipster businesses for “home buyers looking to embrace indie culture.”

A “hipster business” is one where Yelp users mention the word “hipster” frequently in their reviews. It can include any business-from bars, barbers and clubs to restaurants and, of course, free shops and vinyl record stores.

“While ‘hipster’ is something of a cliché, it turns out to be a useful term to uncover the types of businesses and attributes we often associate with cool hunters, such as visually appealing interiors and less touristy parts of town,” said Carl Bialik, Yelp data editor, in a blog post. Apparently Columbus, Ohio – specifically its neighborhood Clintonville – perfectly fits the bill for hipster businesses.


Clintonville has lots of places for art and culture, is a residential destination for students from the nearby Ohio State University, a haven for fashion designers (after New York and Los Angeles) because of a local fashion school and, as a result, sports a “a thriving start-up scene, with nearly 72 start-ups for every 1,000 businesses in the area.” It’s also cheap: median house prices are around $269,000.

So if you you’re a business selling to hipsters or if you’re a hipster and you want to start a business, looks like Columbus is your place.

And if you’re neither of the above, and you’re like some of us, now you know where in Ohio to avoid.

Comments are not available on this story.

Augusta and Waterville news

Get news and events from your towns in your inbox every Friday.

  • This field is for validation purposes and should be left unchanged.