WATERVILLE — A Mid-Maine Chamber of Commerce business breakfast on Marketing: Branding Your Business is scheduled for 7:15 to 9 a.m. Thursday, Dec. 7, in the Spann Student Commons Summit Room on Thomas College’s campus at 180 West River Road, according to a news release from the college.

Sheldon Perkins, senior account executive at Vreeland Marketing, will discuss what a brand is and how applying a brand consistently over time can generate exponential results.

Perkins is an experienced marketing strategist with a deep interest in branding and positioning. His more than 25 years in marketing includes work on the client side and as an agency principal. In the 1990s, he garnered industry recognition for product and marketing innovation as active sports product developer for L.L. Bean, where he developed products and merchandising strategies for hundreds of consumer products sold across multiple channels. Following that, he launched and grew his own full-service marketing firm focused on the high tech, alternative energy and sustainability sectors. He has launched international brands, steered mature companies through transitions in difficult times, and continually brought new ideas to long-time clients year after year, according to the release.

The sponsors for the Business Breakfast are AT&T; People’s United Bank; Higgins & Bolduc Insurance; Nicholson, Michaud & Company; O’Donnell, Lee, McCowan & Phillips LLC; the printer sponsor Morning Sentinel, a division of Maine Today Media, Inc. and radio sponsor MIX107.9.

The cost of the business breakfast is $18 for members, $25 at the door and for nonmembers. Breakfast is included with the reservation. To register, email programs@midmainechamber.com or call 873-3315.