The Maine Lobster Marketing Collaborative has appointed Marianne LaCroix as its new executive director. LaCroix previously served as the group’s head of marketing since its founding in 2013.
LaCroix replaces Matt Jacobson who stepped down from the position in February.
In her new role, LaCroix will continue to oversee the MLMC’s mission to promote sustainability and traceability within the industry, and drive demand for live and processed products.
“There are currently many challenges for our industry, and it is important we speak with one voice. Under Marianne’s leadership, the MLMC will continue to play a key role in the promotion and protection of our state’s iconic seafood,” said Frank Gotwals, fisherman and MLMC board chair, in a release announcing the appointment.
Prior to her work with the MLMC, LaCroix served as the marketing director for the Maine Lobster Promotion Council. Before that, she worked in marketing for Holt, Hughes & Stamell and for Duval & Partners. She is a graduate of Boston College.
Copy the Story Link
Send questions/comments to the editors.
Success. Please wait for the page to reload. If the page does not reload within 5 seconds, please refresh the page.
Enter your email and password to access comments.
Hi, to comment on stories you must . This profile is in addition to your subscription and website login.
Already have a commenting profile? .
Invalid username/password.
Please check your email to confirm and complete your registration.
Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.
Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.