WATERVILLE — A pair of local businesses across the street from each other in Waterville are keeping things light with a “sign war” along the heavily-trafficked area of Upper Main Street.

#centralmainesignwar

Posted by Wendy’s Waterville on Wednesday, April 28, 2021

Michael Lee-State Farm Insurance Agent and Wendy’s on Main Street in Waterville have been in the midst of a sign war the last few days on Main Street.

According to the Waterville Wendy’s Facebook page, State Farm apparently started the exchange with a clever sign asking to start a sign war. On Wednesday, the State Farm sign read: “Khakis and buns are not soft like Wendy’s.”

He started it!

Posted by Wendy’s Waterville on Tuesday, April 27, 2021

Sign wars are nothing new. There’s even a Facebook group with over 20,000 members that posts these regularly.

The State Farm insurance agency has a history of putting up clever signs over the years, many of them focusing on khaki pants.

Word on the Street is a new online-only feature about quirky happenings in central Maine. 


Only subscribers are eligible to post comments. Please subscribe or to participate in the conversation. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.

filed under: