WATERVILLE — Marnie Grumbach of Fluent IMC will speak during Mid-Maine Chamber of Commerce business breakfast set for 7:15 a.m. Thursday, May 12, in the Colby/Coburn Room at the Best Western Plus, 375 Main St., according to a news release from the chamber.

Grumbach will share a brief glossary of the terms relevant to digital advertising, discuss whether digital ads are the right choice for branding versus lead generation, and provide tips and checklists for developing a simple, cost-effective campaign to maximize an entry-level budget for organizations, according to a news release from the chamber.

Grumbach specializes in professional services and B2B marketing, communications, and public relations. She founded Fluent IMC in 2012 to help clients create and implement effective integrated marketing and communications strategies. A problem solver by nature, she loves both the art and science of integrated marketing. She is also an experienced copywriter.

She is a member of the Maine Public Relations Council Board of Directors. She received a Master of Business Administration degree from Husson University and a Bachelor of Arts degree in communications from Elizabethtown College. A native of central Maine, Grumbach lives and works in Greater Portland.

Mid-Maine Chamber of Commerce holds monthly informative presentations on a variety of educational business topics at Best Western Plus. The business breakfast costs $20 for members, $27 at the door and for nonmembers. Breakfast is included with the reservation. To register, go to midmainechamber.com, email cindy@midmainechamber.com, or call 207-873-3315.

The major sponsors for the Business Breakfast are AT&T; Cross Employee Benefits; New Dimensions Federal Credit Union; Nicholson, Michaud & Nadeau CPAs; O’Donnell, Lee, McCowan & Phillips, LLC; and Sheridan Corporation. The print media sponsor is Morning Sentinel, a division of MaineToday Media, Inc.; radio sponsor is MIX107.9; video sponsor is Kennebec Savings Bank.

May’s Entrepreneurial Spotlight presenter will be Amber Lambke from Maine Grains.

Business Spotlighters include KFS Mortgage, Fish Tails and Snow Pond Center for the Arts.

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