AUGUSTA – In response to the growing trend of teaching financial literacy to youth, Maine State Credit Union recently announced the launch of its innovative new product, Marty the Mountain. This product is designed to help children learn how to save and manage money. It is designed to create a foundation for future financial savings success.

“Marty the Mountain was the brainchild of one of our member services representatives in Waterville, Randi Gurski,” said Stephen Wallace, president and CEO of Maine State Credit Union. “Randi noticed that she did not see a lot of kids coming into the branch to make a deposit, nor did she see a lot of youth accounts being opened. She spoke with several of our leaders and got the green light to build one.”

Key features of the program: Provides financial service representatives and tellers the opportunity to engage children in financial literacy; and it makes learning about money management simple and fun for children.

The launch of the product coincides with youth week at the credit union, which happened during the April vacation.

For more information visit MaineStateCU.org.

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