Rudeness seems to be everywhere these days.

In his new book, “Rudeness Rehab: Reclaiming Civility in the Workplace and Your Home Space,” author John M. O’Brien, psychologist and adjunct professor at the University of Maine at Augusta, compares the spread of rudeness in our culture to the spread of COVID-19, “[it’s] like a new pandemic plaguing human interactions worldwide.”

John M. O’Brien Submitted photo

It is easy to see the negative effects of aggression and violence, but this book shines light on the harmful impacts of rudeness. “Most of us are less aware of the more subtle but nonetheless toxic behavior that is incivility,” O’Brien says in his book. Treating each other poorly, whether family members, coworkers, or perfect strangers affects both the physical and emotional health of all involved.

Throughout “Rudeness Rehab,” O’Brien guides readers to see the value in interacting with others kindly, presents tools to identify and nullify rudeness triggers, and offers strategies for a civil way forward. Colt Briner, author of “The Race to Relevance,” says “Rudeness Rehab,” “is an investment in emotional intelligence. These are the sorts of lessons that pay dividends for a lifetime.” Professor Brenda McAleer, Ph.D., Associate Provost of the University of Maine at Augusta and the Dean of the College of Professional Studies, says she feels more equipped to deal with incivility in her own life and in her ability to help others who may be struggling with this issue. “I have even used the final sentence in his prologue in teaching my Organizational Behavior college course: ‘Every moment in life is a new chance for a reset and an opportunity to start fresh.’”

O’Brien, is a licensed psychologist in private practice since 1998. He is founder of Mental Health Associates of Maine and Activate Success. He also teaches courses in psychology, trauma, and addiction-related topics as an adjunct professor at the University of Maine at Augusta. O’Brien also provides professional speaking on a variety of topics related to effective stress management with a special emphasis on civility. He is an International Coaching Federation Associate Certified Coach and National Board-Certified Health and Wellness Coach through the National Board for Health and Wellness Coaching. O’Brien equips people with tangible skills and concrete tools that empower them to swiftly reduce stress levels and enhance wellness.