Jill Vigue holds a package of kindness cards tied with a red ribbon that are part of her World Heart Beat project as well as a purple thank-you note that will serve as a model for what the cards will look like after the holidays. The idea behind the project is to spread acts of kindness by “tagging” people and challenging them to do acts of kindness through the cards.

Participants in the World Heart Beat project are asked to spread goodwill after receiving a card, such as this one encouraging the recipient to “do an act of kindness.”

Jill Vigue displays the kindness cards she started as a holiday project called World Heart Beat. The idea behind the project is to perform an act of kindness, then “tag” the recipient and challenge them to pay it forward. Vigue said she hopes to continue the project after the holiday season is over.

A small thank-you note type card explains how the World Heart Beat project works. Jill Vigue distributes the cards, which contain four smaller cards, to friends and relatives, asking them to distribute the four smaller cards along with acts of kindness.