Dick's Sporting Goods customer Debi Labbe of Augusta looks over New England Patriots team apparel that she wanted to buy for a gift for her niece on Monday at the Augusta store. By mid-morning, many items had sold out.

Dick's Sporting Goods customer Louis Shorey of Whitefield looks over New England Patriots team apparel that was on sale Monday. Store manager Chad Frost said there were a dozen vehicles parked outside the store waiting to get in at 9 a.m. to buy the team clothing following the Patriots' stunning Super Bowl victory in overtime Sunday night.

Dick's Sporting Goods customer Fred Berard of Oakland said he couldn't find the New England Patriots team locker room cap he was interested in buying Monday among the team apparel items at the Augusta store hours after the team won the Super Bowl on Sunday.

Dick's Sporting Goods customer Cindi Herrick of Randolf rushed to buy New England Patriots team apparel that was on sale Monday at the Augusta store hours after the team won the Super Bowl on Sunday. Herrick, wearing earrings, a purse and sweatshirt bearing Patriots name and logo, bought T-shirts. "I haven't slept since last night because I am so excited for team," Herrick said. "After 'Deflategate' I almost gave up on them."