NEW YORK — A program to put a dietitian group’s “Kids Eat Right” logo on Kraft Singles has reached an early expiration date.

Kraft Foods and the Academy of Nutrition and Dietetics decided to end the partnership because “misperceptions are overshadowing the campaign,” Kraft said in a statement. The decision comes after a petition by dietitians called for an end to the partnership, saying the logo on packages amounted to an endorsement of the cheese product and could cause confusion for shoppers looking for healthy options. The petition also called for transparency about the terms of the deal that allowed Kraft to use the logo.

Kraft and the Academy of Nutrition and Dietetics said their partnership was intended to raise awareness about inadequate calcium intake and vitamin D deficiency in kids. Kraft did not disclose how much it gave to the academy as part of the deal.

Jody Moore, a spokeswoman for Kraft, said the company and academy are still working out the details of ending their three-year agreement, which would have included a website and other to-be-determined elements.

“That collaboration is not going to be happening,” Moore said.

In a letter sent Monday to members of the Academy of Nutrition and Dietetics, academy President Sonja Connor said “this pilot initiative was never intended to be an official academy endorsement of a particular product, which is strictly prohibited by our policy.”

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