GARDINER — Local merchants will meet July 19 for a roundtable discussion on ways to market their businesses.

Patrick Wright, executive director of the Gardiner Main Street program, said business owners in town are responding to economic challenges with creative, technology-based solutions to find new customers.

He said merchants at the roundtable will share ideas, successes, and challenges.

“One of the first belt-tightening measures businesses employ in a stale economy is often cuts to their marketing and advertising budget, which loses out to payroll, insurance, cost of goods, and other equally important expenses incurred while running a business,” Wright said.

The round-table discussion is at 8 a.m. July 19 at Sweet Love, across from Johnson Hall.

“By sharing ideas, concepts, and experiences, downtown Gardiner businesses can strengthen their own businesses, as well as the overall economic health of the entire downtown,” Wright said.

Wright said the Main Street Program is also using Facebook to promote local businesses.

Beginning Wednesday, an obscure photograph on the inside or outside of a downtown business will be posed on its Facebook page. The first person to recognize the photo will win a gift from that establishment.

Also, he said a new business will be featured each week.

He said Main Street is a non-profit organization committed to economic re-vitalization and preservation of historic downtown Gardiner.

For more information about the roundtable discussion, contact Wright at 582-3100. Information also can be found on Main Street’s website, www.gardinermainstreet.org.


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