A crowd gathers Sept. 2, 2023, along the Kennebec River, behind Water Street businesses, for the Skowhegan Craft Brew Festival in downtown Skowhegan. Morning Sentinel file

SKOWHEGAN — Beer lovers from around the country are expected to head to Skowhegan on Saturday for the town’s annual Labor Day weekend brew festival.

The Skowhegan Craft Brew Festival is set to feature more than 100 Maine-made craft beers, wines, ciders and spirits from 24 beverage producers, along with local food vendors and four musical acts, according to an announcement from the event’s organizer, the nonprofit organization Main Street Skowhegan.

The festival, which began in 2016, is expected to draw people from Maine, 13 other states and Canada, according to the announcement. So far, people from as far away from Texas, Arizona and Nevada have bought tickets, the organization said.

“We’re thrilled to draw people from near and far to Skowhegan for our annual brew festival,” Kristina Cannon, president and CEO of Main Street Skowhegan, said in the statement. “Not only do events showcase our growing community and all that we have to offer visitors, but they also bring people to town who spend money at our locally owned businesses. Brew fest, in particular, brings people back again and again to our community.”

Tickets are required to attend the brew festival, and can be purchased online at skowhegancraftbrewfest.com. A $50 general admission ticket includes unlimited beverage samples from 3 to 7 p.m. and a souvenir tasting glass. “Designated driver” tickets for those who do not wish to drink alcohol are $10.

Ticket prices increase by $5 the day of the festival, so organizers suggest buying tickets by 6 p.m. Friday.

A “VIP hour” at 2 p.m., featuring free food samples, other goodies and live entertainment, is sold out.

The brew festival is to be held along the Kennebec River in downtown Skowhegan, where the event moved last year from its previous location on Water Street.

Organizers said last year that the move was intended to help promote ongoing economic revitalization efforts along the town’s waterfront, including the planned River Park. Other events, such as the annual River Fest in August, are intended to achieve that goal, too.

With a contractor on board and the permitting process in its final stages, construction of the in-river whitewater park portion of the overall development is expected to begin in spring 2025, Cannon said recently.

Main Street Skowhegan uses proceeds from the brew festival to support its ongoing economic development efforts, according to organizers. The event is sponsored by more than a dozen local businesses and organizations.

The festival is expected to take place no matter the weather. As of Thursday, the National Weather Service was predicting mostly cloudy skies in Skowhegan on Saturday, with high temperatures in the mid-70s, and a 50% chance of rain showers after 2 p.m.