Luke’s Lobster gave away 100 lobster rolls Wednesday afternoon as it looked to bolster its campaign for a new lobster emoji. Luke’s Lobster is lobbying the Unicode Consortium, a nonprofit group that determines which emoji to add to cellphones and tablets each year. A lobster is among 67 candidates to become an emoji. A list of finalists will be released at the consortium’s October meeting.

The online petition had nearly 3,800 supporters as of early Wednesday afternoon.

Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.