A Massachusetts teenager who took a selfie with Justin Timberlake during the Super Bowl halftime show has become a social media sensation – and Maine’s Sunday River ski area is cashing in on his newfound fame.

Thirteen-year-old Ryan McKenna said on ABC’s “Good Morning America” on Monday that his phone “exploded” with messages and phone calls and he now has thousands of new social media followers.

Ryan says he was unprepared for his brush with fame. Timberlake, he said, “just came up and I just like jumped right in there with him.”

McKenna was wearing a Sunday River sweatshirt when he appeared on TV next to Timberlake, and Sunday River noticed. The ski area hadn’t tweeted all day prior to the halftime show, then tweeted, retweeted and chatted with people online. And they reached out with an offer to McKenna for a free season pass. Oh, and Timberlake got the offer as well.